50 content creator tools you need to know about – Sprout Social

The creator economy shows no signs of waning, with about fifty million people who identify themselves as such. This movement is democratizing the content we consume and taking it out of the hands associated with the major media companies. Who among us hasn’t forgone a Netflix binge to stare at Instagram or TikTok for longer than we’re proud of?

That’s why, in support of the particular ever-growing contingent, we’ve compiled this robust list of inventor tools in order to help them do what they do best—entertain, engage, educate and delight us.

Why your brand needs content originator tools

But content creator tools aren’t just for capital-C “ Creators . ” Brands plus social media managers can also tap the efficiency-driving power associated with these resources to make their own social content more compelling.

And, more than ever, brands are taking advantage of key creators’ popularity to promote their very own products and services. The best creators humanize brands—and social networking as a whole—and are capable of rallying their formidable fanbases at a moment’s notice.

That’s the reason why it makes sense with regard to brands to be familiar with the inventor economy and how it works. So strap in because we detail 50 of the best content originator tools on the market today.

Chart shows marketers' primary goals when working with creators

Getting started: Network-specific content creation tools

To kick off the list, we are going to give you a rundown of the tools that are specific to the main social networks. Many of these are native, free sources, but we’re also including some paid tools if they offer the network-specific solution.

TikTok Creator Tools

While the most junior of all the social systems in this list, TikTok has carved away a significant place among makers in a short period of time.

  • Perhaps the mothership regarding creators, TikTok offers a number of tools for them natively within the app. TikTok’s Inventor Portal is where you’ll find them. It’s free in order to use and the suite is regularly updated to include new features.
  • TikTok’s Originator Next is one tool you’ll find in the platform’s Creator Portal. It offers a variety of monetization opportunities to creators. Some functions of the program include the Creator Fund , which rewards makers for their engagement and activity; the Creator Marketplace, which usually connects brands with creators for mutually beneficial partnerships ; LIVE and Video Gifts, which give followers the ability to help the TikTok algorithm assess the recognition of content material; and Tips, which lets viewers show their support for individual creators via monetary rewards. Just like the Inventor Portal, this native TikTok tool is free to use, but there are a few eligibility requirements you will have to meet to participate.
  • Outside associated with TikTok’s Creative Portal, Trend Tok will be a TikTok partner that uses an artificial intelligence algorithm to analyze what’s popular on the particular platform so creators know where to focus. The app is free to download, but to be able to use it, you’ll have in order to pony up $2. 99 per week or even $19. 99 per year.
  • Vimeo’s Create Templates for TikTok provide creators a leg upward when it comes to creating ad articles. You can even sync it to your TikTok account so that you can post directly from the app. Vimeo Basic is totally free but limited. Paid plans range from $7 in order to $75 per month.

Screenshot of Vimeo's free video templates for TikTok creators


YouTube creator tools

YouTube and makers go together like peanut butter plus jelly. YouTube’s own Originator Studio is pretty robust, yet there are usually a handful of other tools that will can assist to elevate your own experience on the network.

  • YouTube’s Creator Studio is the platform’s indigenous hub intended for content creators. It’s free to use and allows channel managers to add metadata, pull analytics, keep an eye on messages plus track progress. There’s also a free mobile app available that can help makers stay upon top of their channels on the go.
  • TubeBuddy is a browser extension that helps creators optimize their stations to increase views and subscribers. It offers advanced keyword research, templates, cross-platform sharing and even A/B testing options. Start along with a free plan, or upgrade to a paid version to get $4. 99 to $24. 49 monthly.

Screenshot of aa TubeBuddy dashboard for YouTube content creators


  • VidIQ is a tool designed to boost YouTube video sights by delivering artificial intelligence-driven insights, ideas and analytics. It also allows you to track your channel’s performance on important metrics over time to keep tabs on your improvement. The basic version is free of charge, and there are three levels associated with paid subscriptions, starting in $7. 50 a month.
  • Woobox is usually a tool that gives creators the particular option of displaying their YouTube videos directly on the Facebook Page Tab. This capability can make it easier for creators to reach new audiences and extend the visibility of their video posts. Like most of the tools on our list, there’s a limited free version plus four tiers associated with paid programs from $37 to $249 per month, depending on the functionality you need.

Facebook plus Instagram equipment for makers

Meta’s social networks, particularly Instagram and Facebook, are the particular top platforms marketers strategy to use for inventor collaborations in the near term. There are a number of native tools obtainable for this particular group as well as some supplemental tools that can help support your own Meta presence.

Screenshot of Meta's Creator Studio interface


  • Storyluxe is an app that gives creators access to more than 700 filters, frames, collages and templates for his or her Instagram Stories. Many of the options are usually liberated to make use of, but a paid subscription ($2. 99) gets a person entry to unlimited premium elements.
  • PathSocial is a website that boasts the opportunity to help creators grow their communities (by 4, 620 for each month, upon average) using artificial cleverness. While PathSocial does offer a handful of free tools (e. g., the hashtag generator and a good engagement calculator), you will have in order to pay to use this service—from $49 to $69 per month.
  • The primary features of Instasize include a background remover, photo borders, picture resizer, collage maker, filter systems, photo editor and face editor. It is free to get started, but the premium edition of the particular app costs $4. 99 a month and gets you access to a lot more advanced tools.

LinkedIn creator equipment

While LinkedIn might not be the first social system that comes to mind when you hear the word “creator, ” they have been increasing their own focus on this group within the last couple of years.

  • LinkedIn Creator Mode gives creators the option in order to optimize their particular profiles pertaining to engagement. When this mode is turned on, makers can display a relevant link and hashtags to show the topics these people commonly post about.
  • LinkedIn Newsletters are only accessible to individuals with creator profiles who meet a set of specific criteria (unless you have been grandfathered in as a previous newsletter author). Once your content is posted, the network sends out push, in-app, plus email notifications to your clients to help drive views.

LinkedIn Newsletters are a feature available to creators who meet certain criteria


  • People with a creator profile on LinkedIn can become LinkedIn Live broadcasters, sharing real-time content with their followers. Whether you choose to use a third-party tool or the custom stream, you can schedule your event in advance and promote it on the system.
  • LinkedIn Inventor Analytics provides creators aggregate data about how their content material has performed over time. Makers can get details about their own impressions, engagements, audience demographics, and even a trend graph to show exactly how your metrics have changed over time.

LinkedIn offers robust in-app analytics for creators


Twitter creator tools

Twitter offers a host of totally free tools offered for its creators, focused on relevance, monetization and wedding.

  • Creators can position themselves since thought leaders within their particular own Twitter Community , where they will can surround themselves with people who are eager to listen to what they possess to say. You create the rules and may decide whether you want your Community in order to be open access or more selective.
  • Tweets Spaces enable makers to broadcast live audio conversations centered around a specific topic right from the particular Twitter interface. This free of charge tool provides new ways to obtain in front of plus connect with your own audience.

Twitter Spaces help creators connect with new audiences


  • Super Follows give creators the option of offering a monthly subscription to their fans in exchange for a more premium level of engagement. Note that this feature is still being tested, and is only available to certain creators in the US as of right now.
  • Twitter Blue may be the network’s first premium features membership. It enables creators in order to preview, perfect and personalize the appearance associated with their Tweets and also get access to newly released features. This option is currently only available in america, Canada, Australia and New Zealand. Subscriptions are priced regionally, and the “subscribe” button should screen your subscription price.

Leveling up: More articles creator equipment to sharpen your strategy

Now that will we’ve covered the network-specific solutions that are out there, let’s dive deep into the wider range of available digital content creation tools. This particular list is definitely made upward primarily of software and apps that offer a restricted free tier but require a paid subscription to access more sophisticated features.

Trend spotting plus content study tools

If you are usually a marketer or business owner who’s developed content of any kind, you understand that research is a major component associated with the process. These tools can help make this particular, sometimes arduous, step simpler.

  • Answer the Public is a search listening device that provides makers insights into what their audiences are looking meant for. Just type in the keyword and get a plethora of autocomplete data through major search engines like Google. There can be a free plan which gives you restricted access. Or you can upgrade to a paid program ($79 to $199 a month) for more features and tools.
  • Google Trends leverages the search engine’s huge information repository to assist creators understand what’s trending and exactly where. For example, you can discover which usually NBA playoff team is certainly being searched the majority of in each American state. As with many of Google’s tools, if you’ve got an account, it’s liberated to use.

Screenshot of a Google Trends search comparing the Dodgers and Phillies

  • Forekast dubs itself the “calendar of the particular internet. ” Essentially, this tool assists creators plus marketers realize what’s going on now and what’s coming up by sourcing from all the event calendars on the internet. It costs $9. 95 each month (or $99. 95 for an annual plan).
  • Sprout’s new Best Times to Post tool helps determine the best days plus times in order to post upon specific networks based on your niche. Just filter by the network you want to analysis as well as the industry that greatest fits your organization, and you’ll get a handy chart that shows post wedding trends throughout the week —super helpful designed for pinning down your content technique.

The best times to post on Instagram according to Sprout Social

  • BuzzSumo is a device that helps creators research popular content material, discover brand new ideas plus find top influencers to help amplify their achieve. Simply type in a general topic or idea and get data to inspire your next project. Pricing starts from $39 the month for a micro plan and goes all the particular way up to $499 to have an enterprise account.
  • Exploding Topics seeks to recognize trends before they take away. You can sign up just for their e-newsletter for free or even pay for a “Pro” accounts to get weekly trend reports, a full trends database, limitless searches, instant trend alerts and API access. A monthly membership will cost you $97 at the entrepreneur level plus $197 with the investor level.

Screenshot of trending topics in the Exploding Topics tool


Digital article marketing tools

The particular meat and potatoes of this list, the following 13 tools are dedicated to the actual production of content, regardless of whether that be written or in the form associated with a video, sound or graphic.

  • Sprout’s free Landscape tool lets creators quickly and easily resize social media marketing images. Just upload an image, select the systems you want to share it in order to, and voila. Simple as that. Even better, it’s completely free to use.

Landscape by Sprout

  • Animoto will be a drag-and-drop video maker that requires zero experience to create stunning, brand-aligned video clips that you can discuss on any social media system. There are tons of templates available for users across categories like interpersonal trends, promo videos plus celebrations. A free plan allows you to create unlimited videos but limits the particular features you have access to. Upgrade in order to a compensated plan ($8 to $39 a month) to make use of the more superior features.
  • Have trouble remembering what you were likely to say whenever you live flow or record a social video? BIGVU Teleprompter does just what it sounds such as it does—it displays the script on your phone so you can read along while you report. If you’re cool with a BIGVU logo watermark on the movies, the free plan will work for you. In case not, a starter strategy costs $14. 99.

Bigvu teleprompter allows creators to read from a script while recording on their phones


  • GIFs are the love language from the internet. Sometimes the GIF is usually worth 1, 000 words. If a person love to utilize these live-action images to tell stories and convey emotion to your own followers, check out Giphy’s huge database associated with content . You can also upload your own to reveal with the world. And it’s totally free to use.
  • Should you be a creator who likes to give your audience a peek behind the curtain, whether you’re defeating a new level on a particular game or discussing how you run your own business, screen recording software will likely come in handy. That’s what CloudApp does. You can record your display (and your face) and share it easily as the link. The free program allows makers to report as much as 25 videos, one. 5 minutes in length every, with a limited recording quality plus basic analytics. Paid plans start at $9. 95 per month and offer unlimited recordings and more advanced functions.
  • With its sizable repository of templates, text effects and animations, Mojo helps creators easily and quickly create images and videos with regard to various social media networks. There is definitely a totally free plan, plus paid programs start on $3. 33 monthly.
  • Flaticon ‘s library associated with more compared to 7. 8 million totally free vector icons and stickers can save makers time and money. Easily search for coordinating icon sets or illustrations that can be edited to any color, size and format. A person can actually create a logo on the site.
  • Kapwing ’s online video editor helps creators repurpose articles for different formats and channels. The software’s smart equipment give you the ability to create a video one time and then adjust this as needed to work for all your own internet sites. As with most tools on this list, there is a limited free plan. Paid plans from $16 per month when billed annually.

Gif of Kapwing's video editing tools


  • If livestreaming is a major part of your content strategy , you may want to examine out a tool like Restream . This allows makers to transmit in real time in order to multiple interpersonal channels simultaneously. A basic plan can be free, plus paid accounts start at $16 a month.
  • Unfold (created by Squarespace) calls by itself a “toolkit for storytellers. ” Really, it’s another robust repository of social media visual and movie templates that will help creators look more professional online. There’s a free of charge plan, yet the pro plan gives you the capability to produce a brand kit with your unique colors, fonts and other creative assets.
  • Emotypes (created by Webflow) is the fun, free of charge website that lets you browse typefaces based on the particular emotion a person want your own words to express. If you want to convey confidence, the site suggests IBM Plex Sans, a no-nonsense sans serif that will communicates conviction in every letter.
  • Triller gives creators entry to millions of songs (plus video clip filters plus editing capabilities) that can be used to produce their own social content material. The app is available upon Apple and Android devices and is free to down load. However, high quality features must be purchased.
  • Revue (by Twitter) is really a newsletter monetization tool that claims in order to make it easy for makers to send newsletters and obtain compensated for all of them. Your supporters can also sign up for your newsletter directly from your own Twitter user profile. Publishing your newsletter is certainly free, however the app charges 5% of your revenue for any paid subscribers.

Community-building and audience engagement tools

Another major factor within content creators’ success is driving engagement among their particular followers. These types of tools provide solutions to help articles creators provide unique experiences and interact more meaningfully with their viewers.

  • Run The World is a solution for putting on virtual events (panels, webinars, gatherings, conferences) for your community. The particular tool helps with registration plus ticketing, the production of the actual occasion, as well as the coordination of interpersonal events surrounding it. There is the free version for events with up to fifty people and a pro edition for $79 a month.
  • Another software program centered on occasions, Superpeer assists creators host cohort-based courses, live activities or 1: 1 sessions. They offer video broadcasting and subscriber management tools. Superpeer charges creators 10% associated with the revenue their events generate plus 3% regarding credit card fees.

Superpeer offer video broadcasting and subscriber management tools


  • Crowdsignal helps creators collect feedback from their audiences via easy-to-create, brand-aligned surveys. The tool also provides a robust suite of analytics to help you make sense of the data you receive. There’s a restricted free strategy, and paid versions range from $15 in order to $29 per month, depending on how many team members you might have and just how many bells and whistles you would like.
  • InfluPush will be a free influencer-follower communication platform that allows creators to deliver push notices to their audiences at the drive of a button.
  • Ever considered running an interpersonal competition to drum upward engagement but worried it would be too complicated to manage? This is where Gleam will help. This platform allows creators in order to easily run social competitions, automate benefits and capture emails with integrated forms. Complete access to all of Gleam’s features will operate you around $97 a month.

Gleam helps creators manage contests


  • Memberful is the membership software that gives creators the ability to monetize their following via the development of a private community. This particular tool functions for gated content, private podcasts, compensated newsletters, areas and on the internet courses. There is a totally free plan along with limited functions, and paid plans start at $25 a 30 days.

Monetization and commerce equipment

With a large enough target audience and the particular right program for monetization, creators can turn their side hustle into a full-time gig. The tools that follow create that process easier.

  • Payhip allows makers to very easily sell electronic downloads plus courses or even earn recurring revenue through memberships. There are 3 tiers of membership obtainable. At the free degree, Payhip costs a 5% transaction fee. At the in addition level (a $29 month-to-month subscription), your own transaction charge drops to 2%. Pro level customers pay $99 per month but are not subjected to a transaction fee.

Screenshot of the Payhip platform


  • You’ve probably heard associated with the major e-commerce platforms like Shopify and Selz, yet Big Cartel caters (and markets) specifically to artists and makers. On the platform, you are able to build and handle an online store without posting a percentage of your income. The pricing model is based on a month-to-month subscription. For stores with five or fewer items, it’s totally free; at 50 products, it jumps in order to $9. 99 a month; with 500 products in rotation, you are looking at $19. 99 the month.
  • Want to create branded merch for the followers? Spreadshirt is a global design marketplace that will allows creators to customize a range of products—from t-shirts to stickers in order to tote bags—that they may then sell to their viewers. Prices vary based on the product developed.
  • Similar to Patreon, Buy Me the Coffee is a crowdfunding platform that allows makers to accept donations or even payments from their neighborhoods via a link. Post your hyperlink in your website, in your publication or even upon your social accounts to monetize the content you talk about. It’s absolutely free to produce a page, but Purchase Me the Coffee fees a 5% transaction charge.

Buy Me a Coffee is a crowdfunding platform for creators


Content creators: Don’t forget about social media management, analytics and listening

Just like in-house and interpersonal agency pros, creators need to integrate management, analytics, and social listening into their strategies. Without governance plus oversight it is difficult in order to know what’s working and what isn’t. Sprout Interpersonal has all of the tools to maintain creators’ day-to-day operations operating smoothly. Regardless of whether you would like to plan and routine your content to publish, keep track associated with your messages and mentions, or review your information for opportunities, Sprout has you covered.

Ready to give Sprout a try? Start your free 30-day trial today.

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