Apple launches new free tool for businesses to customise their information – The National

Apple company launched a new free device that will allow companies to highlight their location and tailor-make the way their info appears to users across its ecosystem of apps .

With Apple Business Connect, businesses around the world can directly manage their information in the Apple company Maps place card, including adding and updating photos and logos.

Businesses can also invite customers to take actions such as ordering food or making a reservation straight from Maps and present special promotions, the company said on Wednesday.

“We created Business Connect to provide Apple customers around the world with the most accurate details for places to eat, shop, travel and more, ” said Eddy Cue, Apple’s senior vice president associated with services.

“Apple Business Link gives every business owner the tools they need to connect along with customers more directly, plus take more control over the particular way billions of people see and engage with their products and services every day. ”

Business owners can use their own Apple ID to register for Company Connect at the self-service website.

Once a business has logged inside and Apple has verified their business, they may claim their particular location or even locations and begin updating and personalising their place card.

The company also announced Showcases, a brand new feature in the place card that will allow businesses to present customers with offers plus incentives.

The particular feature is available in the US from Wednesday and will be accessible to businesses globally within the “coming months”, Apple company said.

The company said Business Connect was focused on offering greater access in order to small businesses.

It follows other Apple solutions such as Tap to Pay on iPhone — which enables companies to securely accept Apple Pay, contactless credit plus debit cards, and other digital wallets through a tap on their iPhone — and Business Essentials, the subscription that brings together device management, 24/7 support and cloud storage.

The new offering from Apple company comes as the world’s largest company by market value saw its share prices slump at the start of this year amid concerns of inflation, supply issues and mounting concerns of a slowing global economy.

Its market capitalisation fell below $2 trillion for the particular first time since March 2021 on January 3, although the share prices have since recovered.

Apple’s shares were trading 1. 5 per cent higher at $132. 69 in 9. 30pm UAE period on Wednesday, taking the iPhone maker’s market capitalisation to $2. 29 trillion.

Updated: January 11, 2023, 6: 28 PM