Best SEO Courses Online – Free & Paid Options – Search Engine Journal

Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would a person? Of course not.

But for other professions, an individual can learn just as much, if not more, than a college curriculum’s worth online for a fraction of the cost. Search engine optimization is one of those things.

That’s not really to say there’s no value in an SEO specialist earning a degree – any education is a good thing, particularly if it’s in a related field like computer science, marketing, or communications.

But as anyone probably know, the SEARCH ENGINE OPTIMIZATION field is in a constant state of flux. And it’s more than competitors tweaking their strategies to jump ahead of you; it is also regular and sometimes major changes to Google’s search algorithm .

If you’re just getting started in SEO, you’re a mid-level professional looking to add tools to your toolbox , or even a seasoned veteran seeking the latest tricks, we’ve got just the thing.

Below, we’ve compiled a list of the best online SEARCH ENGINE OPTIMISATION courses available, so you can find exactly what you’re looking for.

Free SEO Programs

SEO Certification Course (HubSpot)

A marketing and sales software developer, HubSpot always thinks associated with marketers’ needs. And that includes its SEO Accreditation Course . It covers the basics regarding SEO, including evaluating your current site, building backlinks, and performing keyword research.

Length: Under three hours with regard to six total lessons

SEARCH ENGINE MARKETING Training Course: Learn How To Get Organic Traffic From Search (Ahrefs)

Another SEO software tools provider, Ahrefs, offers the free course for WEB OPTIMIZATION beginners . This program starts from scratch, explaining why SEO is important and guiding participants through the basics of keyword research, page optimization, and beginning technical SEO.

Length: 14 lessons over two hours

Totally free SEO Training: SEO For Beginners (Yoast)

The makers of the popular SEO plugin for WordPress want to help you learn more about SEO with a free online course . Yoast’s program is designed to quickly equip a person with the knowledge you need to impact your site’s ranking as quickly because possible positively.

Size: Two hrs

SEO Training For Beginners (Shopify)

When it comes to ecommerce, Shopify is the big dog on the block. To help online retailers maximize their impact plus revenue, Shopify offers free SEO training for beginners. With its focus on digital shopping, this course is ideal for entrepreneurs.

Duration: 16 lessons in just over one hour

On-Page Plus Technical SEARCH ENGINE OPTIMIZATION Course (Semrush)

The makers involving keyword research and analytics tool Semrush offer a new course regarding intermediate SEARCH ENGINE OPTIMISATION professionals covering on-page in addition to technical SEARCH ENGINE MARKETING . Upon completion of this, you can test intended for certification.

Length: Seven lessons in one hour

Intro To Search Engine Optimization (WordPress)

Popular blogging platform Wp offers an entry-level program to introduce you in order to the fundamentals connected with SEO. Content is available on-demand, and you will receive a certificate of completion.

WEB OPTIMIZATION Basics (Conductor)

Conductor offers several free SEO courses , including SEARCH ENGINE OPTIMIZATION Basics, Paid & Organic Synergy, and even Evangelizing SEARCH ENGINE OPTIMISATION. All are intended to help you maximize your digital marketing strategy and increase search rankings.

Span: 1: 30 for SEARCH ENGINE MARKETING fundamentals

A Beginner’s Guide To Local SEO (BrightLocal)

Nearby SEO puts you within front with customers right when they’re looking for an individual – which means it may be really essential. This course   through BrightLocal Academy will equip you with the understanding and skills to start showing up on those searches conducted inside your neighborhood.

Period: Eight training + certification in roughly one hour

Google SEO Fundamentals (Coursera/University Of California, Davis)

This program , designed by UC Davis, will help anyone quickly get up to be able to speed on the basics for search engine optimization. It includes information upon developing a strategy, keyword research, and search behavior.

Length: 11 videos, eight hours for you to complete

Search Engine Optimization (SEO) Specialization (Coursera/ University Associated with California, Davis )

More in-depth than this particular previous one, this program will teach you how to perform competitive analysis, develop influencer relationships, together with create reports on your own findings.

Length: Five courses

Compensated SEO Classes

Free will be always a great thing, but if you’re searching for something a little more serious and additionally focused, it might be worth your time to invest in some sort of paid training course. Here are usually some of the best ones:

Search Motor Optimization (SEO) Training Program (Simplilearn)

Simplilearn will be an on the internet “boot camp” educator. Its Advanced WEB OPTIMIZATION Course is intended to prepare you to get a role as a good full-stack SEO professional. This in-depth program focuses on everything from the fundamentals of the particular search industry to advanced skills like off-page optimization, developing a content online marketing strategy, not to mention managing stats.

Time-span: 58 classes ranging from under five minutes to help roughly an hour and a half.

Price: Self-paced learning – $1, 199, on-line boot camp – $1, 499

SEO Essentials Certification (Moz)

SEARCH ENGINE OPTIMIZATION software provider Moz offers a wide variety of training options via its Moz Academy. Regarding particular interest is typically the SEO Necessities Certification . This course is intended to provide you with this knowledge you have to get started in SEARCH ENGINE OPTIMISATION, including developing an understanding about how search engines operate.

Length: Six hours in instructor-guided content

Cost: $595

Technical SEARCH ENGINE MARKETING Certification (Moz)

Looking for something more advanced? This on demand course is designed to equip a person with often the skills an individual need to take your current technical WEB OPTIMIZATION expertise coming from beginner in order to intermediate. You’ll learn about crawlability, indexability, accessibility, and site performance.

Length: Three hours from instructor-led content material

Value: $395

SEO Competitive Analysis Qualification (Moz)

Yet another Moz School course meant for intermediate to sophisticated SEO professionals, this on-demand program will teach you how to be able to identify and also analyze the competitors’ SEO campaigns, conduct audits, as well as evaluate your own personal rivals’ social media presence.

Distance: Three several hours of instructor-led content

Price: $395

SEARCH ENGINE OPTIMIZATION Certification (ClickMinded)

An online continuing education platform pertaining to marketing experts, ClickMinded offers an SEARCH ENGINE OPTIMISATION certification study course designed along with busy specialists in mind. It will teach you the basics of research engine marketing, and upon passing your final exam, you’ll be awarded accreditation. It also includes lifetime access to five mini-SEO programs.

Proportions: Three for you to six time

Selling price: Single classes from $997

Advanced Search Engine Optimization (SEO) Certification Training (Market Motive/Simplilearn)

This particular in-depth SEARCH ENGINE MARKETING course goes far beyond the basics, helping you take your skills to the next level. A bigger time investment than some training on this list, it is intended to be a comprehensive training on all things WEB OPTIMIZATION.

Length of time: 25+ hours

Price tag: Self-paced learning for $1, 199, on the web boot camp for $1, 499

SEO 101 (DistilledU)

Learn every thing from basic skills to help advanced concepts in this specific online university . SEO 101 focuses on how search engines work and the abilities and principles you need to understand to improve your personal ranking.

Length: Eight modules more than 32+ hrs

Amount: $40/month paid monthly; $33/month paid annually


Bruce Clay programmed the exact world’s first webpage evaluation tool. Now, he’s sharing his expertise in search motor optimization via SEOTraining. com . This specific exhaustive course is learn-at-your-own-pace and features everything from beginning SEO coaching to advanced tactics.

Length: 15+ hours above 48 videos

Rate: $1, 495 for an one -year membership

SEO Basics (SERanking)

This structured online lessons is made to walk you by means of every aspect of SEARCH ENGINE OPTIMISATION and show you how to make it work for you. SERanking also offers your course about Content SEARCH ENGINE MARKETING to further expand your knowledge.

Length: 41 lessons more than six several hours

Expense: Basic subscription starting at $39. 20/month

The particular (Non-Techie) Marketer’s Guide To SEO (MarketingProfs)

This program is usually designed meant for people who don’t have degrees in pc science or related fields. It breaks down how search engines like google work and gives you specific steps in order to help you maximize your ranking without needing to learn a coding language.

Amount of time: Seven instructions, 60-90 minutes each

Price: $595 annual subscription

Seo (SEO) In addition to Marketing (University Of California, San Diego)

Learn the basics of SEO and how to structure your website in this kind of online tutorial from UC San Diego. You’ll gain practical experience performing the duties of a SEO specialist while learning to use various on the net tools.

Length: Three credit hours

Price: $695

Research Engine Marketing (University Involving Phoenix)

Learn to carry out competitive research, create a keyword strategy plus develop a crawler-friendly site architecture in this internet course . This program will provide anyone with a solid understanding of WEB OPTIMIZATION tactics in addition to best practices.

Timeframe: Three credit hours, 5 weeks

Prices: $1, 194

Search Powerplant Optimization (University Of Cape Town)

This on line course will certainly equip you with work-ready skills to allow you to take in an SEO role together with confidence. In addition to a practical understanding of best methods, you’ll furthermore receive an industry-recognized certificate from Africa’s top college.

Part: 10 weeks with 10 hours per week

Foundations Connected with Search Engine motor Optimization (University Of Toronto)

Learn how to perform competitive research and even develop SEARCH ENGINE OPTIMIZATION strategies in this micro-course . You’ll gain a thorough understanding associated with how Search engines works together with learn best practices to assist you climb the rankings.

Lengths: 15 time

Charge: $559 Canadian

Other Resources

The great thing about the internet (aside from the fun of optimizing websites designed for search engines) is the absolute wealth of information this brings a person. Here are a few some other resources an individual can use to learn more about search engine optimisation:

LinkedIn Learning

LinkedIn is definitely more than a professional networking site – it’s also a great place to learn .

At the time of writing, there were 521 SEO-related video clips and lessons available. And even with such a large number to choose from, there’s sure to end up being something of value just for every skill level.


Online tech studying platform PluralSight is some great way to learn new skills – which includes digital marketing and SEO .

A good place to earn tech certifications, you can even use that to understand to be able to code in case you would like to add that to your own growing set of web skills. A free trial is available, and then plans begin at $299 per year.


An additional learning platform dedicated to helping you level up your skillset, Udemy has a number regarding SEO movies .

Each video lesson is sold separately, but that gives you the benefit involving choosing exactly which element of SEARCH ENGINE OPTIMISATION you need to find out more about. Courses start at $14. 99 each.


Skillshare provides a wide range of original videos on a variety connected with creative and additionally tech topics, including, anyone guessed the idea, SEO .

It’s a great place to brush up with the basic principles or even concentrate on a fabulous specific area for improvement. Prices from $159 per year for teams.

A Great SEO Never Stops Studying

One of the best points about working in SEO is that no two days are ever alike. And as long as Google keeps tinkering away using its formula, trying for you to fine-tune lookup results, there will always be a need for a skilled professional to help websites climb the rankings at search results pages.

Typically the course discussed runs the gamut by free tutorials for absolute beginners to detailed classes on one particular aspect of WEB OPTIMIZATION.

Just remember, no matter exactly how long you’ve been doing it or how good you usually are, your education is never done. Keep understanding – it is very the only way in order to ensure your site gets the particular ranking it deserves.

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