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Artificial intelligence is not only altering the course of the internet but also impacting the future of business. While some fear that it will have harmful economic repercussions by replacing people in jobs, AI can also serve as a game-changing tool to grow a business and increase its efficiency — help with everything from lead generation to content creation.
Here are usually a few popular new platforms plus how you can apply them:
ChatGPT
Launched by OpenAI in November of 2022, this chatbot amassed more than a million users in just five days . A generative dialogue AI application, it can create new content, and its potential uses are virtually endless — from writing full essays to blog posts , song lyrics to cover letters and resumes. It can even draft legal contracts using local statutes/regulations pulled through public sources. For coding purposes, this can write and explain code, find errors within existing code and build websites. The master chatbot characterized by stunning accuracy, its greatest asset is an ability to mirror organic, lifelike conversations.
Because associated with such far-reaching capabilities, ChatGPT can be used in virtually any industry and for businesses of any size. Here are just a few potential uses:
• Content Creation: In an online marketplace in which content is king, ChatGPT (currently free to use for the public) can create blogs or social media posts using specific parameters that fit your needs, and also help generate brand new content concepts. You can ask it to formulate a list of ideas for podcasts or videos, then prepare an entire script pursuing these ideas. If you don’t like the immediate results, ask it in order to rewrite within a specific tone and/or either simplify or make copy more detailed and complex. It may also edit pre-written content to ensure that will results are error-free and adhere to set tones plus guidelines.
• Customer Service: ChatGPT can serve as a solution to the often notably ineffectual results of live chat queries on websites — to handle customer inquiries and provide answers to common questions, leaving more time for a customer service team to deal with more complicated or even demanding issues. Because ChatGPT can communicate with customers making use of more natural language, this improves their website experience — but it’s important to note that it applies a general language model and might lack specialized knowledge in particular areas.
Related: 3 Brands Crushing Instant Customer Service
• Hiring and Recruitment: Reading through cover characters and resumes can be an exhaustive part of growing a team, but ChatGPT users may simply copy and paste cover words and inquire it in order to search with regard to key job criteria. It will comb through text to determine if candidates have relevant experience, possibly avoiding the particular need to hire outside recruiters, plus certainly saving time.
Lensa AI
This is a good AI image tool in the form of an editing app — one that’s been selling robustly in recent weeks. You may have seen it overtaking social media feeds with colorful art renditions of friends’ selfies. While it performs all the basic functions of the standard photo editing application (removing objects from photos, retouching blemishes, blurring backgrounds, adding filters, etc . ), Lensa has differentiated itself by incorporating AI art generation. It’s free for basic use, but charges in order to transform selfies and portraits into AI imagery with a wider array associated with colors and styles, using compiled online art. These AI-generated avatars range from beautiful to bizarre, though preserve user facial features and other recognizable photo elements.
Lensa is a low-cost method of elevating visual content. When posting pictures of products or services, its tools can modify at a good often professional level, plus additional equipment can be used to create unique renditions of photos, helping small businesses generate original content material in a matter of minutes. It’s akin to having an art team at your fingertips.
Related: What is Lensa AI? And Does this Pose Privacy and Ethical Concerns?
Jasper
An intuitive writing device that can likewise become used regarding content creation — yet without the cost or downtime of hiring outside assist — Jasper , after a couple of words associated with instruction, may generate email marketing copy, blog posts, social media posts or product descriptions. You can request it in order to draft sales or marketing copy making use of certain tones (such because “informative” or even “casual”), to which you can then add your voice and flair.
It’s even possible to drop examples of your own writing into Jasper: On-board AI will then analyze your voice and style of writing plus emulate it for future content era. This can be especially helpful if customers know you personally, and/or if a genuine tone of voice to keep the feel of a personal connection with consumers is important.
There are a few factors to consider, however:
• Learning Curve: Jasper has a steep 1, but will be powerful and effective once you’ve acquainted yourself with software navigation.
• Content Accuracy: When drafting content intended for specific industries, Jasper may miss technical jargon plus industry-specific vocabulary. Because of this, the resulting articles may require additional editing.
• Cost vs . Usage: Some customers may need to weigh use frequency with expense, as Jasper AI plans start at $24/month and increase depending on make use of.
That said, this application can clear hurdles for business owners in many fields, and of just about any scale. It may level the particular playing field for startups and new businesses working to establish a steady consumer base simply by sidestepping the steep costs of traditional content generation. Early adopters can see particularly notable benefits, so now is the time in order to acquaint yourself.
Related: Why Email Marketing Is Better for Your Business Than Social Media