Search engine optimization is critical for local businesses looking to attract walk-in customers. Product research, driving directions, price comparisons — consumers increasingly access the web before visiting a local store.
Here are nine free tools to enhance your local SEO.
Google Review Link & Place ID Generator
Google Business Profile (formerly Search engines My Business) can be confusing. Even finding the URL to your listing is difficult. Google Review Link & Place ID Electrical generator from BrightLocal can help. It’s free for up to three searches per day.
Type your business name, and the tool will provide:
- A direct link to your company reviews.
- A link for customers to leave a review (provided you follow Google’s guidelines ),
- Your local listing preview hyperlink to the search results page that contains your own knowledge panel .
GMBspy is a Chrome extension with one purpose: to show the categories your area competitors have chosen with regard to their nearby business list. It’s helpful to understand why they outrank you regarding specific phrases.
The extension worked well intended for me for an individual business listing, but it didn’t show categories for the local 3-pack in search results, which it claims to support.
GMB Everywhere will be another Chrome extension to identify competitors’ groups and subcategories within nearby search outcomes.
The device allows five free nearby “audits” per month, which include:
- Total number of reviews,
- Number of reviews provided by Nearby Guides ,
- Number associated with reviews with photos,
- Keyword analysis — i. e., the most common words in evaluations, which is helpful given Google uses keywords in testimonials as a local ranking signal,
- Visualization of the growth of reviews.
GMB Everywhere’s handy “Teleport” feature allows you to change your location to see local results from anywhere worldwide.
GS Location Changer
GS Area Changer is really a browser expansion for Chromium and Firefox to simulate a location and access hyperlocal rankings. Location is usually the crucial local SEARCH ENGINE OPTIMIZATION ranking factor. This extension allows agencies or multi-location businesses to know what nearby consumers see in research results.
Schema Markup Electrical generator
Schema Markup Generator creates local JSON-LD markup in order to use on your site. Select “Local business” from the tool’s drop-down menu plus copy-paste the particular markup. Make sure the business title and address are exactly the same as your own verified Search engines Business profile.
Nearby Listings Health Scanner
Local Listings Health Scanning device allows you to check your listing across dozens of platforms, including Google Business Profile, Yelp, Bing, Yellow Pages, and many more .
The tool displays spelling and other inconsistencies among platforms. For example , adding a “the” in front of a business name can result in Google treating the listing as a separate company. The particular tool also identifies missing directories — i. electronic., overlooked opportunities.
UpCity Local SEO Report Card
UpCity provides free, easy-to-understand “report cards” to get search terms within Google. Enter your location and most important keywords. Upcity then displays your score.
The report, while basic, also offers the quick grasp of your own local competitors as well as the areas to focus on.
Nearby AdWords plus Keyword Lists
Local AdWords and Keyword Listings generates targeted keywords pertaining to local lookup.
To use, type in your business’s zip code and shopping radius. The tool will show the particular towns, cities, counties, plus even abbreviations within that will area and the target key phrases to add and monitor for each.
Postamatic is definitely a free Google Sheets add-on to publish (and schedule) posts in your local company listing to keep it active. The particular tool supports posts meant for events, offers, and updates, with simultaneous publishing throughout multiple listings — useful for companies and multi-location businesses.