The 40 Best Google Tools For Productivity And Marketing – Search Engine Journal

Can you imagine a world without Google?

Though the company has only been in existence since 1998, it offers become an ubiquitous part of the tech landscape.

In their wildest dreams, Larry Page and Sergey Brin probably didn’t expect their Stanford University research project to become the world’s most dominant search engine.

But thanks to innovations like PageRank , that’s exactly what it did.

Today, everyone is familiar with Google as a search engine. And you’re most likely aware that the company’s offerings have expanded to include a wide range of other tools.

In this piece, we’re going to look at 40 different tools offered by the Mountain View, California-based tech giant and how they can be used by businesses, big and small.

1 . Gmail For Secure Email Service

With over one 8 billion users worldwide and a 27% share of the email client market, Gmail offers more than just personal email accounts.

It’s also popular with companies. Today, more than 5 million businesses are using G Suite, which furthermore includes Docs, Sheets, Slides, Drive, Hangout, and more. We will explore some associated with these later.

Customizable to your domain, Gmail is the fast, secure, and reliable email service provider. You can also try these Gmail hacks to increase productivity.

2. Google Ads To Reach New Customers

If your customers are using the internet – plus they undoubtedly are – you should be targeting them online.

Search engines Ads is the best and most effective way to do this.

Integrated across Google search results, YouTube, and its Display Network , Google Advertisements gives you all the analytics data and targeting capabilities you need, plus provides automated solutions to help you maximize your marketing spend.

3. Google Alerts With regard to Reputation Monitoring

Whoever said “there’s no such thing as bad publicity” never had the particular disapproving weight of the internet come crashing down on them.

But even if your business has a spotless track record, proven customer service, plus an unimpeachable reputation, occasionally, someone is going to have a less-than-stellar experience.

Search engines lets you get out ahead of bad news, as well as find good publicity, via Google Alerts .

These will automatically notify you of any mentions of your own business , allowing you to proactively deal with potentially damaging brings up – or share positive ones.

4. Google Analytics For Measuring App Usage And Website Traffic

Google Analytics is the particular easiest way in order to monitor your app’s usage and web traffic, as nicely as where it’s coming from.

Free to use, it provides you with insights about your customers and their own purchasing journey, so a person can streamline marketing processes, identify your own targets, track campaigns, and troubleshoot individual webpages – all from the same dashboard.

5. Search engines Authenticator Regarding Two-Step Verification Security

Spammers, hackers, and other cybercriminals are getting more sophisticated all the time.

Google helps keep you safe across almost all its digital properties along with the help of 2-Step verification .

By texting or emailing you an unique code that you can use in order to log in to your balances, it provides stronger security than a password alone.

6. Google Business Messages To Communicate With Potential Customers

An SMS plus instant messaging service originally designed for the Android operating system, Search engines Business Messages allows you to interact with your clients through a number of entry points, including Maps, Search, and your own website.

Use this as a chat feature in order to convey expected wait times or answer frequently asked questions.

7. Google Company Profile Intended for Local Business Promotion

Since rolling out new local search features in November 2021, Google has placed an increasing emphasis on nearby search results.

Creating a Search engines Business Profile is a good important part of ranking highly in your neighborhood .

Use your profile to help customers discover you on Search and Roadmaps or to promote a sale to the people in your area.

8. Google Calendar For Time Management Plus Scheduling

Disorganization is a major problem for many people.

Google Calendar is a great way to eliminate that will problem, a lot more effectively manage your time, and stay on top of your own schedule.

Sync it throughout your devices to remind yourself associated with a vendor call, block out time for a sales presentation, or schedule an appointment from anywhere.

9. Search engines Chat To get Instant Messaging

With this era of remote work, instant messaging will be a must-have tool for any business.

But why complicate things by adding a third-party app when Google provides you with all the particular functionality a person need in Google Chat ?

It lets you get just about all your messages in one place, collaborate with teammates, and integrate with other Google apps and tools with no hassle.

10. Google Chrome For Web Browsing And Development

If you’ve ever had to assist a relative delete numerous toolbars from their particular browser or even waited impatiently for a window to deal with the memory leak, you know exactly how important a quality web browser is.

Google-chrome gives you a secure way to surf the internet.

It also has dedicated developer equipment to help you create new websites and test APIs – as well as functionality is updated weekly.

11. Google Chrome Remote Desktop In order to Connect Along with Home Or Work Computers

Another great tool with regard to remote workers, Chrome Remote control Desktop allows you in order to remotely access your work computer from home, discuss your screen with coworkers, or view files while traveling.

Originally a Chrome extension, it’s also available on Android plus iOS products.

12. Looker Studio Pertaining to Interactive Dashboards And Engaging Reports

Formerly known because Google Data Studio , Looker Studio enables you to unlock the power of your data with customizable reports and dashboards.

Allowing you to connect all your spreadsheets, analytics, and other sources of information into one platform, Looker Studio is an essential tool regarding any company seeking new insights or trying to convey an impactful message.

13. Search engines Digital Garage For Learning New Skills

Want to add some brand new tools for your toolbox or even enhance your skill set? Or even maybe you just want to learn just how to be more productive.

Google Digital Garage can help.

With a wide range of courses covering everything from cloud infrastructure to public speaking, electronic marketing in order to machine learning, it can help a person master new skills that will benefit your business and your own career.

14. Google Documents For Online Document Creation And Editing

When it comes to real-time collaboration on documents plus spreadsheets, Google Docs is usually extremely useful.

Part associated with the G Suite of tools, it is hosted on the internet, which enables multiple users to socialize with the same document at the same time. See changes as they’re made, save automatically, or easily revert back to previous versions with ease.

15. Google Domains For Domain Registration

With more than 300 domain endings in order to choose through (e. g.,. com,. cafe,. biz), Search engines Domains hosts your website upon fast and secure servers while providing round-the-clock live support.

This also provides drag-and-drop site-building tools, professional email abilities, and allows you to easily interface with most your some other Google tools.

16. Google Drive Meant for File Storage And Sharing

Keep important files secure on the cloud or even share all of them with anyone using Search engines Drive .

With built-in protection against malware plus spam, it gives you the safe method to conserve and work together on files.

It furthermore uses Google’s powerful research capabilities, so you may easily find exactly what you’re looking for in your 15 GB of free storage.

17. Google Fonts For Open-Source Font Families

Font embedding can be a problem for webmasters. If you choose a letter style not recognized by an user’s browser, it can turn text into a jumbled mess.

Google Fonts offers a wide selection of free-usage and readily accessible fonts. You possess control over the particular character set, so you can restrict the ones you don’t need and reduce loading times.

Quality varies among available fonts, but there are a number of libre versions associated with popular typefaces available, including Monserrat plus Roboto.

18. Google Forms For Online Surveys And Questionnaires

Search engines Forms is included in the free Gary the gadget guy Suite, allowing you to create, edit and automatically track the particular results of surveys and questionnaires.

Real-time updates let you track responses as they come in.

Custom colors, images, and fonts allow you to produce polished forms that are on-brand for your business.

19. Google Jamboard To Create A Virtual Whiteboard For Ideas

Jamboard is an interactive digital whiteboard that can be used intended for online collaboration via Search engines Workspace.

It can be accessed either via the Jamboard device (a 55” digital whiteboard along with embedded G Suite services), a web internet browser, or a mobile app.

Multiple collaborators can write, draw, drag, plus resize elements simultaneously.

20. Google Keep For Notetaking

Whether you’re taking a class, want to send a reminder, or just require something in order to eliminate absent-mindedness, Google Maintain is another free tool you’ll discover useful.

Part of the web-based G Suite, this can extract text making use of character recognition or transcribe voice recordings.

Color-coding functionality helps a person stay organized, while pins can keep items near the best.

Like the rest of the particular web-based suite, it can be used to work with other Keep users within real period.

21. Google Manufacturer Center For Brand Manufacturers

If you own or license branded products, Google Manufacturer Center is an absolute must.

In addition to permitting manufacturers to provide better, more accurate product information, it also improves the online shopping experience.

A good way to improve your presence on Google, it lets you highlight your own products upon both the particular Search and Shopping tabs.

Comprehensive analytics help a person identify how ads are performing.

22. Google Meet For On the internet Video Conferencing

One of two apps designed to replace Google Hangouts (Chat is definitely the other), Meet can be Google’s answer to Zoom, Facetime, and Skype.

Use associated with this video conferencing support grew exponentially during the COVID-19 pandemic, partly thanks to noise-canceling filters, multi-way audio, plus screen-sharing features.

23. Search engines Merchant Middle For Retailers

Show potential customers how many of a good item you have in stock, both in-store and online, along with Google Merchant Center .

With a few clicks, you can upload your shop and product data, making it available for Google Shopping and additional services.

While you still have to pay for ticks on your Shopping ads, Merchant Center is totally free to use.

24. Google Optimize Designed for A/B Testing And Optimization

Any marketer worth their salt knows the importance of A/B testing.

Yet what many of them don’t know is that Google Optimize (formerly Search engines Website Optimizer) makes it easy, giving you the data you need to check content on your website plus optimize this for the best visitor experiences.

25. Google Podcasts To Reach More Listeners

Google Podcasts Manager provides podcasters with a deep dive into listener behavior, so you can understand their listening habits, see when they are tuning within or dropping off, and how they discovered a person – all information you may use in order to expand your own reach.

26. Google Scholar For Scholarly Research

You can’t believe everything you read on-line – that is internet 101.

But if you can find the scholarly source where information is backed by study, there’s a much higher chance of it being reliable.

Google College student offers you entry to a large number of databases containing access to academic plus scientific works.

27. Search engines Search Console To Measure Website Research Performance

It’s unbelievable to think there was once a time when website owners didn’t have got access in order to information about their own site’s index status, lookup queries, crawling errors, and visibility stats.

With the power of Google Search System , we take this for granted.

Packed with all of sorts associated with useful equipment like speed reports, info on backlinks, and the particular ability to submit a sitemap, this is 1 tool every website owner should have to get tracking plus measuring performance.

28. Google Sheets For On-line Spreadsheet Development And Modifying

Spreadsheets: some people love them, and many people hate them. But every company uses all of them.

Search engines Sheets is certainly a web-based, Excel-like spreadsheet program that allows for current collaboration.

Accessible from each computers and mobile gadgets, it allows you to use the same formulas plus automatic calculations as various other spreadsheet programs.

Sheets is another free of charge program included in the G Collection.

29. Google Sites Just for Simple Web site Creation

Build a structured wiki or the webpage from scratch with Google Sites .

Drag-and-drop functionality enables you to create an entire site without writing a line of code.

Free to make use of, Sites enables you to edit the webpage along with someone else and see their particular changes since they happen.

30. Search engines Slides For Online Presentation Creation Plus Editing

Who says you need PowerPoint to make a visual demonstration?

Google Slides is definitely an online slideshow maker that’s free in order to use as part associated with the Gary the gadget guy Suite of products.

And like nearly everything otherwise on this list, it enables you to collaborate with remote customers in real time through any device.

33. Search engines Tag Supervisor To Manage Site Tags

Quickly and easily update tags on the web site with Google Tag Manager .

By adding a small segment associated with code to your website, you can easily deploy and handle analytics and measurement labels.

Using a container, you can change manually coded tags from Ads, Analytics, Floodlight, plus third-party applications to simplify and automate configurations.

34. Google Translate For Fast Translation In Over 100 Languages

The internet has created a truly global economy.

So what do you do when you have customers in Japan, but don’t speak Japanese?

Google Convert to the rescue. With more than 100 supported languages, it’s a neural machine translation service that will gets better by the particular day.

35. Google Travel For Company Travel Arrangements

Forget about visiting multiple sites in order to book the flight, routine a hotel room, and rent a car.

Google Journey gives a person the entire travel package within one location.

It allows you to do everything from comparing prices to exploring local attractions, all from your convenience of a single web tab.

Perfect for business trips, you even have the option of adding flights plus reservations directly to your calendar.

36. Google Trends To Analyze Search Query Popularity

Want to know what people are searching for?

Google Styles analyzes search queries across regions and languages plus presents the results in easy-to-read graphs.

This is a great way to identify not really only what’s happening now but what is going to be the next big thing .

37. Search engines Voice With regard to Phone Plus Texting Service

Remember whenever people utilized their phones for talking? Like monsters? You do not need the landline (or even a cellular one, pertaining to that matter) anymore.

Google Voice is a telephone and texting services that can be accessed with the internet.

It gives a person an unique phone number to use meant for calls plus also offers voicemail transcripts, personalized voicemail greetings, and low international rates.

38. Google Web Designer To Create Animations And Interactive Elements

Add some whimsy to your site plus digital advertisements with animations and interactive elements produced using Google Web Designer .

This program lets you create engaging videos, pictures, and HTML5-based designs for the business.

Included templates give you an easy starting point, whilst dynamic workflows allow you to generate ads tailored to your audience.

39. Waze Ads In order to Reach Nearby Customers

Increase store visits and attract passersby along with Waze Ads .

This particular location-based advertising service will certainly literally put your company on the map, helping you boost awareness and reach brand new customers.

40. YouTube Regarding Video Discussing And Promotion

YouTube is not just for funny cat videos anymore.

Smart businesses of all types are now using this particular Google-owned property to solution customer questions, promote brand awareness, plus engage with their targets.

In case you’re creating quality content, the sky is the particular limit for your brand name on this video system .

Something For Practically Every Need

Google will be so much more than an internet search engine. It’s practically an one-stop shop designed for everything you need in order to run your company – as well as your life, for that matter.

And these types of 39 products are just the fraction associated with everything Search engines offers .

There’s a reason Google has become such a dominant force in the tech world – it understands the needs and desires of users and then offers tools to address them – more often than not, free of charge.

And the truly great thing is that Google is still only getting started.

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