Competitor analysis is an important part of any marketing strategy, not just for when you’re starting out, but also as your business evolves, in order to keep up with the ever-changing digital landscape. It’s important to stay on top of new strategies as they come about, while you can also glean valuable insights into how others in your niche are approaching their efforts, both as an educational and informational exercise.
But competitor analysis and monitoring also takes time, and without the right tools, it can take a lot of time to keep tabs on the latest campaigns plus initiatives.
With the right tools, however, this is much easier, which is where this list comes in. The team from PageTraffic have put together a good overview associated with 14 free or freemium tools which can each provide a range of valuable insights for your planning.
Check out the full list of equipment below.