Top 8 e-commerce marketing platforms to consider – TechTarget

Even after the COVID-19 pandemic’s e-commerce boom, online shopping still has room for growth. To capture that market share, organizations need web commerce strategies, including technology implementation.

However , businesses may struggle to choose the right e-commerce marketing platform. In addition to core capabilities that will let companies build online storefronts, these platforms often include features like email marketing, marketing automation and integrations with third-party products, such as inventory management tools. Some e-commerce systems work better for small businesses that sell directly to consumers, while others suit large enterprises with brick-and-mortar locations that want to put inventory online.

Explore eight e-commerce marketing platforms, which were chosen based on several professional and user reviews.

1 . Shopify

Geared toward little to mid-size businesses, Shopify’s e-commerce marketing platform lets users build out their storefronts and create product pages. It offers e-mail marketing, search engine optimization tools plus CRM functions for audience segmentation and personalization. It also has an app store for users to add integrations, like social media promotion and analytics.

Users can easily set up Shopify’s platform and sell through various channels, like point of sale products. This offers customizable templates so users can create stores that will reflect their own company’s branding. However, the particular multi-currency features are difficult to use, and the platform provides limited configuration options with regard to the checkout screen. Additionally, users require a third-party extension to let customers leave product reviews.

Pricing starts at $29 per month for the Basic Shopify plan.

2. HubSpot

As a B2B marketing software platform, HubSpot is primarily used regarding CRM. The HubSpot system consists of a hub for advertising automation, sales hub intended for CRM, service hub to get customer service, a hub pertaining to content administration that enables personalized webpages plus an operations hub. Organizations can develop websites , sell subscriptions and services, and update product information as needed.

HubSpot offers a lot of info about customer interactions in the CRM tool, and its modules connect to offer a complete view of clients as well as the product sales pipeline. Nontechnical users can easily learn how to use the interface. Nevertheless , the cost can be prohibitive for companies with a lot of customers, and the particular reporting is basic.

HubSpot offers a free version of its tools, and pricing starts in $45 per user, each month for the CRM Suite bundle. Users can also create their own customized bundles associated with the different hubs.

3. Omnisend

Omnisend is an email marketing platform that also includes the particular ability in order to send text messages to customers . It offers integration with other systems like Shopify, BigCommerce and WooCommerce, plus lets its customers use segmentation in order to send marketing and advertising messages depending on location, buying behavior, activity on campaigns or other parameters.

Omnisend’s platform is easy to set up and offers various templates and analytics. The vendor also has the responsive client service team. Yet, the company doesn’t communicate well before changing or releasing features. Additionally , many users battle to produce workflows and to gather data on emails and customers.

Omnisend offers a free plan with limited sending capabilities, and prices starts from $16 monthly for paid plans.

4. WooCommerce

As an open source e-commerce system, WooCommerce allows users create stores on WordPress. The platform can integrate with various payment gateways like Stripe and PayPal, as well as along with email marketing platforms like MailChimp. It provides both paid and free themes to help construct out stores.

WooCommerce will be fast and easy to set upward. Many major hosting companies furthermore support this platform. However, its third-party extensions may get expensive, and it requires some technical knowledge to set up properly.

Many functions of WooCommerce are free to use, plus pricing meant for third-party extensions varies by developer.

A chart listing 10 e-commerce platforms and their pros and cons
Many standard web commerce platforms also offer e-commerce marketing capabilities, although others do not.

5. Wix

Small businesses may find that Wix’s store-building features make it an ideal e-commerce technological platform. It includes e-mail marketing and integration with social media systems, and also themes to build storefronts and product pages.

Wix’s drag-and-drop builder simplifies website building, plus the vendor’s customer support is helpful and responsive. Nevertheless, it offers restricted add-ons, plus organizations that will want in order to extensively customize their shops may not be able to do therefore with this platform.

Prices starts with $27 for each month for the Business Basic plan.

6. Shift4Shop

Shift4Shop has a large amount of features ideal for small companies and entrepreneurs, including email marketing and the ability to run affiliate marketing programs. Users may also build storefronts and item pages, send newsletters and gather product critiques within this particular e-commerce advertising platform.

Customers can easily add products to their stores with this particular system. Shift4Shop provides templates that are easy to use, although users may struggle to customize them. The merchant also requires customers in order to use its own payment processor and lacks efficient customer support.

Shift4Shop is usually free for customers in the U. S. that use Shift4Shop’s payment card processor. Pricing for plans start at $29 a month designed for other users.

7. BigCommerce

BigCommerce offers a visual page contractor, WordPress incorporation and B2B marketing segmentation. Users can create consumer groups, sell in multiple online marketplaces like Amazon and make use of headless commerce with their particular preferred front end.

The particular vendor’s customer care team is very responsive, plus users may integrate the platform with numerous different third-party tools. The platform also offers useful CRM features. However , extensive customization can be costly, and its stock management is definitely lacking.

Pricing is available upon request.

8. PinnacleCart

PinnacleCart offers store building and designing tools, along with various product management abilities. Its some other marketing features include capturing email addresses for newsletters, email campaigns to recover sales from abandoned shopping carts and integration with analytics tools for example Google Analytics.

PinnacleCart is simple to manage, as well as the supplier has a responsive customer service group. Nevertheless , customers may struggle to incorporate this platform into their technology stacks.

Prices starts on $79. 95 per month just for a Standard plan.

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